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SEO Basics

Set up GSC and Bing Webmaster tools

Google Search Console (GSC) and Bing Webmaster Tools are both essential for any website, particularly if you want to rank in Google and Bing. They are free to use and provide valuable insights into how your site is performing in search engines.

While GSC is focused on Google, Bing Webmaster Tools will give you insights into how your site is performing on Bing. You can use both tools to:
-Submit your sitemap
-Identify and fix crawl errors
-Find out which keywords your site is ranking for
-Get insights into your website’s traffic

Both GSC and BWT are essential for any website that wants to rank in search engines, so be sure to set them up today!

Set up Google Analytics

Google Analytics is a powerful tool that can help you track the success of your SEO campaigns. To get started, you’ll need to set up a Google Analytics account and add the tracking code to your website. Once you’ve done that, you can start tracking your traffic and keyword rankings.

Install and configure an SEO plugin (wordpress)

Installing and configuring an SEO plugin is a great way to ensure that your website is optimized for search engines. There are many different plugins available, but we recommend using WordPress SEO by Yoast.

Once you have installed and activated the plugin, you will need to configure it. First, go to the General Settings page and enter your site’s title, description, and keywords. This information will be used by search engines to index your site.

Next, go to the Social Settings page and enter your social media handles. This will allow social media sites like Facebook and Twitter to display your site’s information when someone shares one of your pages.

once you have configured the general and social settings, you can begin optimizing individual pages and posts. For each page or post, you will need to enter a title, meta description, and focus keyword. The plugin will then analyze the content and give you a score for each page or post. Aim for a score of 100%.

By following these steps, you can be sure that your website is optimized for search engines and social media.

Keyword Research

Long tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. So if you want to target customers who are further down the sales funnel, you need to start targeting long tail keywords.

Identify your competitors

When you’re thinking about how toRank on Google, it’s important to first understand your competition. Identifying your competitors will give you a good idea of the playing field and what you need to do to outrank them.

One way to identify your competitors is to simply Google your keywords and see who comes up. You can also use a tool like SEMrush or Moz to do a more thorough analysis.

Once you’ve identified your competitors, take a look at their websites and see what they’re doing well. See if you can find any areas where they’re weak and try to capitalize on that.

If you can outrank your competitors for your chosen keywords, you’ll be well on your way to Ranking on Google!

Conduct a keyword gap analysis

A keyword gap analysis is a method of research used to identify which keywords your site is missing out on. In short, this analysis will help you to determine which keywords you should be targeting in order to improve your site’s ranking in search engine results pages (SERPs).

To conduct a keyword gap analysis, you will need to compare your site’s keyword coverage against that of your competitors. There are a number of tools that you can use to do this, but one of the most popular is Google’s Keyword Planner.

Once you have your list of competitor sites, you will need to enter each one into the Keyword Planner one at a time. For each site, the Keyword Planner will return a list of the keywords that they are targeting. You can then compare this list against the list of keywords that your site is targeting.

If there are significant differences between the two lists, then this indicates a keyword gap. That is, there are keywords that your competitors are targeting that you are not. These are the keywords that you should be targeting in order to improve your SERP ranking.

Find your main ‘money’ keywords

What are your main ‘money’ keywords?
Your main keywords are the ones that are going to make you the most money. To find these, you’ll want to research what people are actually searching for when they’re looking for products or services like yours.

There are a few different ways to do this:

  • Use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.
  • Look at your competitors’ websites and see what keywords they’re targeting.
  • Use a tool like Amazon’s Kindle Spy to see what keywords people are using to find books like yours.

Once you’ve found a few potential keywords, it’s time to start testing them out. The best way to do this is to create a simple landing page for each keyword and see how much traffic you can get from each one. Once you’ve found a few winners, you can then start optimizing your website for those keywords.

Technical SEO

Technical SEO is the process of optimizing your website for the search engines. It is a subset of SEO that focuses on the behind-the-scenes aspects of your website. This includes optimizing your website’s code, structure, and performance. Technical SEO can be a bit complex and time-consuming, but it is important for your website’s success.

Leverage “Inspect URL” feature in GSC

One of the great features of GSC is the “Inspect URL” button. When you encounter a URL in GSC that you’re not familiar with, you can click the Inspect URL button to get more information about it.

This feature can be very useful when you’re trying to figure out why a particular URL is appearing in GSC, or if you think there might be an issue with it.

Here’s how to use the Inspect URL feature:

  1. Go to the GSC home page and log in.
  2. Enter the URL into the search box and press enter.
  3. Click on the “Inspect URL” button.
  4. A new page will open with information about the URL, including the language, region, and last crawled date.
    Ensure your website is mobile-friendly

With over 60% of internet traffic now coming from mobile devices, it’s more important than ever to make sure your website is optimised for smaller screens. Mobile-friendly websites provide a better experience for users, and can improve your search engine ranking.

To ensure your website is mobile-friendly, start by checking how it looks on a variety of devices. If you use a content management system (CMS), there may be a mobile preview option that you can use. You can also use Google’s Mobile-Friendly Test tool to check individual pages.

Once you’ve checked how your website looks, you need to look at the other aspects of mobile-friendliness, including:

-Page speed: Mobile users are less patient than desktop users, so it’s important that your website loads quickly on smaller screens. Use Google’s PageSpeed Insights tool to check your page speed and get suggestions for improvements.
-Responsive design: A responsive design ensures that your website automatically adjusts to fit the screen size of the device it’s being viewed on. This is the preferred method for mobile optimization as it means you only have to maintain one version of your website. You can check if your website is responsive using Google’s Mobile-Friendly Test tool.
-Dynamic serving: Dynamic serving is an alternative to responsive design, where different versions of the same page are served depending on the device being used. This can be more complex to set up and maintain than a responsive design, but may be necessary if you have a complex website with different content for different devices.
-Separate URLs:Separate URLs entails having two versions of the same website – one for desktop and one for mobile – with each version having its own URL. This can be difficult to manage and keep updated, but may be necessary if you have very different content for each version of your site.

Check your site’s loading speed

Slow loading speed is one of the biggest killers of website conversions and can easily be fixed with a bit of technical know-how. Follow these steps to check your site’s loading speed and make sure it’s up to snuff:

  1. Use Google’s PageSpeed Insights tool to check your loading speed.
  2. Analyze your results and look for ways to improve your speed.
  3. implement the changes and re-check your speed using the PageSpeed Insights tool.
    4.Repeat steps 2-3 until you are happy with your site’s loading speed.
    On-page and Content
    You may have heard the saying, “Content is King.” This is especially true when it comes to SEO. In order to rank well in the search engines, you need to have high-quality, keyword rich content on your website. This is where on-page optimization comes in. On-page optimization is the process of optimizing individual web pages in order to rank higher in the search engines.
    Fix duplicate, missing, and truncated title tags

Hi! We’re glad you’re here.

If you’re reading this, then you may be wondering what on-page and content are, and how they can affect your website’s ranking in search engines.

On-page refers to all the elements on a web page that can be optimized for search engine ranking. This includes the page title, headings, meta tags, and content. Content is the most important part of on-page optimization, as it is the main factor that search engines use to determine a page’s relevance.

To optimize your website for search engine ranking, you need to make sure that all of your pages have unique and keyword-rich titles, headings, and content. You should also avoid duplicate content, as this can hurt your ranking. If you have any questions about on-page or content optimization, feel free to contact us!

Find and fix duplicate or missing meta descriptions

A meta description is a short, concise description of a page’s content. Meta descriptions are used by search engines to help users find relevant results for their queries. They are also often used as the text snippets that appear below a page’s title in the search engine results pages (SERPs).

If you have duplicate or missing meta descriptions on your website, it can negatively impact your search engine rankings and click-through rates. This guide will show you how to find and fix duplicate or missing meta descriptions on your website.

What are the benefits of having unique and relevant meta descriptions?

Unique and relevant meta descriptions can have a number of benefits, including:

  • Helping you rank higher in the search engine results pages (SERPs)
  • Increasing click-through rates (CTRs) from the SERPs to your website
  • Making your website more visible and accessible to potential visitors
  • Improving the overall user experience on your website
    Find and fix multiple H1 tags

    If you want your website to rank well, you need to make sure that you’re using proper on-page optimization techniques. One of the most important on-page factors is the use of heading tags, specifically the H1 tag.

The H1 tag is a HTML code that helps define the title of a web page. It’s one of the most important on-page factors, along with things like meta tags and keyword density.

One common problem is that many websites have more than one H1 tag on their pages. This can be a major problem because it confuses search engines and can hurt your ranking.

To fix this problem, you need to find all the H1 tags on your page and delete all but one. The remaining H1 tag should be placed at the top of your page, above any other content. This will help ensure that search engines can easily understand your page’s content and give it a better chance of ranking well.

Off-Page SEO

Off-page SEO is the process of optimizing a website for better search engine rankings. It is the process of making your website more visible and attractive to search engines.

Analyze your competitor’s link profile

In order to get an idea of the types of links your competitors are building, you’ll need to analyze their link profiles. A link profile is essentially a list of all the links pointing to a given website. To get a list of your competitor’s links, you can use a tool like Moz’s Open Site Explorer or Majestic SEO’s Site Explorer.

Once you have a list of your competitor’s links, you can start to analyze them. Look at the anchor text (the text that is linked to your competitor’s website) and see if there are any patterns. Are there certain words or phrases that are being used over and over again? If so, these may be keywords that you want to target.

You should also look at the quality of the links pointing to your competitor’s site. Are they coming from high-quality websites? If so, these may be websites that you want to try to get links from as well.

Conduct a link intersect analysis

In order to conduct a link intersect analysis, you will need to gather a list of competitor websites. Once you have your list, you will need to use a link analysis tool like Moz’s Open Site Explorer or Majestic’s Site Explorer to check the links of each website.

Once you have the links for each website, you will need to export them into a spreadsheet so that you can compare them. To do this, you can use a tool like Google Sheets or Microsoft Excel.

Once you have the links in a spreadsheet, you can start to analyze them. Look for patterns and try to identify which links are most important for your competitors. You can also use this information to identify link opportunities for your own website.

Target your competitors’ broken backlinks

Among other things, backlinks are a significant ranking factor for SEO.

A backlink is simply an incoming link to a website or web page from another website or web page. Backlinks are also sometimes called inbound links or incoming links. The number and quality of backlinks to a website or web page are taken into account by search engines when determining that website’s or web page’s search engine ranking.

The process of acquiring backlinks is known as link building.

Conventional wisdom has been that the more backlinks a website or web page has, the higher that website or web page will rank in search engine results pages (SERPs).

However, recent algorithm changes by Google have led to a more nuanced understanding of backlinks and their value for SEO. These algorithm changes have also created opportunities for link building that didn’t exist before.

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