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SEO Basics

SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.

Set up GSC and Bing Webmaster tools

In order to track your website’s SEO performance, you need to set up your site on Google Search Console (GSC) and Bing Webmaster tools. These tools will help you monitor your website’s search engine rankings, organic search traffic, and more.

To set up GSC, go to Then, add your website and verify ownership. Once you’ve verified ownership, you can start tracking your website’s performance on Google Search.

To set up Bing Webmaster tools, go to Then, add your website and verify ownership. Once you’ve verified ownership, you can start tracking your website’s performance on Bing Search.

Set up Google Analytics

If you don’t have Google Analytics set up for your website, you’re missing out on valuable data about your site’s traffic and performance. Google Analytics is a free tool that gives you insights about your website’s visitors, including how they found your site and what actions they take on your site.

To set up Google Analytics, you’ll need to create a Google Analytics account and add a small piece of code to your website. Once you’ve done this, you can start tracking your site’s traffic and performance data.

  1. Create a Google Analytics account
    If you don’t have a Google account, you’ll need to create one before you can set up Google Analytics.
  2. Add the tracking code to your website
    Once you’ve created a Google Analytics account, you’ll be given a tracking code that you need to add to your website. This code enables Google Analytics to collect data about your website’s traffic and visitors.
  3. Start tracking your data!
    Once you’ve added the tracking code to your website, Google Analytics will start collecting data about your website’s traffic and visitors. You can see this data by logging into your Google Analytics account and navigating to the “Reports” section
    Install and configure an SEO plugin (wordpress)

WordPress is one of the most popular site-building and content management systems in the world, and a large part of that popularity is due to its ease of use and flexibility. One of the things that makes WordPress so user-friendly is the fact that there are a number of plugins available that can add functionality to your site with just a few clicks.

One type of plugin that can be especially helpful for WordPress users is an SEO plugin. SEO, or “search engine optimization,” is the process of making sure your site appears as high up as possible in search engine results pages (SERPs) for relevant keywords. This can be a complex and time-consuming process, but there are a number of plugins available that can help streamline the process and make it easier to manage.

In this article, we’ll discuss some of the best SEO plugins for WordPress and how to install and configure them on your site. Let’s get started!

Keyword Research

If you’re not doing keyword research, you’re not doing SEO. It’s that simple. Keyword research is the process of finding and using high-traffic, low-competition keywords that your target audience is searching for. This guide will show you how to do keyword research like a pro.

Identify your competitors

When you’re planning your keyword strategy, it’s important to take your competition into consideration. Not all keywords are created equal, and your goal should be to choose keyword phrases that will give you the best chance of ranking high in search engine results.

To do this, you need to know who your competition is and what they’re doing. Just because a keyword is popular doesn’t mean it’s going to be easy to rank for. And just because a keyword has low competition doesn’t mean it’s going to be easy to rank for either.

You need to evaluate the competition for each keyword you’re thinking of targeting. To do this, you can use a tool like Google AdWords Keyword Planner or SEMrush Keyword Difficulty Tool.

Both of these tools will give you an idea of how difficult it will be to rank for a particular keyword. The Google AdWords Keyword Planner will also give you an estimate of how much traffic you can expect if you do manage to rank for a keyword.

Once you have this information, you can start to narrow down your list of potential keywords to those that are most likely to give you the results you want.

Conduct a keyword gap analysis

When it comes to rankings in the SERPS, keyword research is essential. The most common method used to discover profitable keywords is a process called keyword gap analysis.

Basically, you take your list of keywords that you want to rank for, and compare it against your competitors’ list of keywords that they are ranking for. The difference between the two lists is your “keyword gap”.

For example, let’s say you sell natural dog food. You might make a list of the following keywords:
-natural dog food
-organic dog food
-healthy dog food
-grain free dog food
-holistic dog food

Now let’s say your competitor sells the same thing. Their list of keywords might look like this:
-natural dog food
-organic dog food
-healthy dog food
-grain free dog food
-holistic dog food
-premium dog food
-quality dog food

The difference between your two lists is the keyword gap. In this case, it’s “premium” and “quality”. These are keywords that you don’t have on your list, but your competitor does. This means that they are probably ranking for these keywords, while you are not. If you want to start ranking for these keywords, you need to add them to your list and start optimizing for them.

Find your main ‘money’ keywords

Your ‘money keywords’ are the ones that are going to make you the most money. To find them, you need to start with keyword research.

There are a few things you’ll want to keep in mind when you’re doing keyword research:
-Your keywords need to be relevant to your niche
-Your keywords need to be popular (i.e., people are actually searching for them)
-Your keywords need to be profitable (i.e., people are willing to spend money on them)

There are a few different ways to do keyword research, but one of the simplest is just to use Google’s Keyword Planner tool. Just enter in a few relevant terms and it will show you how popular they are, as well as some other related terms that you might want to consider.

Once you have your list of keywords, you can start using them in your content. Use them in your titles, in your descriptions, and throughout your text. The more relevant they are to what you’re offering, the better chance you have of ranking high in search engine results and getting traffic that converts into customers.

Technical SEO

Autoblogging can be a great way to quickly generate content for your website without having to put in a lot of effort. You can find PLR articles, spin them, and post them to your autoblog which will save you time. Autoblogging can also help you rank higher in the search engines because you will have more content on your site. However, there can be a few downsides to it as well. Let’s get into the details.

Leverage “Inspect URL” feature in GSC

Google provides a really handy feature in its search console that allows you to “inspect” a URL, and see how Google crawls it, and whether it has any issues with it. This can be really useful in troubleshooting potential SEO issues, as you can see exactly what Google sees when it tries to crawl a page.

To use this feature, simply go to the “Inspect URL” tab in GSC, and enter the URL of the page you want to check. Google will then show you whether it was able to crawl the page successfully, and whether it found any issues with the page.

If you’re seeing errors in the “Inspect URL” tool, there are a few potential causes:

-The URL is not accessible to Google: This could be due to a robots.txt block, or because the page is behind a login wall.
-The page is not well-formatted: This can cause issues with Google’s crawler being able to parse the page correctly. Make sure your pages are well-structured and uses proper HTML markup.
-The page is too large: If a page is too large, Google’s crawler may have difficulty downloading and processing it. Try breaking up large pages into smaller ones.

Ensure your website is mobile-friendly

One of the most important ranking factors for Google is whether your website is mobile-friendly or not. In other words, you need to have a responsive design that adjusts to the device someone is using to view your site.

Not only is this important for SEO purposes, but it’s also important for UX (user experience). People are more likely to stay on your site and convert if they can easily view it on their phone or tablet.

There are a few different ways to make sure your site is mobile-friendly:
-Use responsive design
-Use a mobile-specific theme or template
-Create a separate mobile website

Check your site’s loading speed

One of the most important aspects of technical SEO is site speed. In order to ensure that your site is loading as quickly as possible, you’ll need to run some tests and make sure that all of your content is loading properly.

There are a few different ways to test your site’s speed. One popular method is to use Google’s PageSpeed Insights tool. This tool will analyze your site and give you a score based on how well it performs.

Another popular method is to use Pingdom’s Website Speed Test tool. This tool will test your site’s loading time from multiple locations around the world.

Once you have your results, you’ll need to take a close look at them and see where you can improve. If your results are not as good as you’d like them to be, don’t worry! There are plenty of things you can do to improve your site’s speed. Here are a few tips:

  • Use caching plugins or tools (such as Cloudflare) to cache static assets and reduce the amount of time required to load them.
  • Optimize all images on your site for faster loading times. You can use a plugin like WP Smush or Imagify to help with this.
  • Minimize the number of plugins you use on your site. Every plugin adds overhead and can impact loading times. Only use the plugins that you absolutely need.
  • Use a content delivery network (CDN) to serve static assets from servers located around the world. This can help reduce latency for visitors who are far from your server’s physical location.
  • Make sure your hosting provider isn’t overloading their servers. If they are, consider switching to a faster host or upgrading to a more powerful plan
    On-page and Content
    An on-page SEO audit is important to understand how well your website is optimized for the search engines. Content is also important to consider when optimizing your website. This article will go over both on-page SEO and content and their importance in SEO.
    Fix duplicate, missing, and truncated title tags

    If your website is missing title tags, has duplicate title tags, or if any of your title tags are too long or too short, it can negatively impact your website’s search engine optimization (SEO).

Title tags are a critical part of on-page SEO. They tell search engines what your web page is about, and they appear as the clickable link in the search engine results pages (SERPs).

If you want your website to rank well in the SERPs, you need to make sure that all of your title tags are optimized. In this article, we’ll show you how to fix common title tag problems.

Find and fix duplicate or missing meta descriptions

A meta description is the brief text that appears under your page’s URL in the search engine results pages (SERPs). It gives searchers an overview of what your page is about and enticing them to click through to learn more.

Unfortunately, sometimes things can go wrong and you might end up with duplicate or missing meta descriptions on your site. This can happen if you make changes to your site without properly updating your metatags, or if you have multiple pages with the same or similar content.

Luckily, there are a few things you can do to fix this problem. First, use a crawler like Screaming Frog to identify all of the pages on your site that are missing a meta description. Then, add unique and relevant meta descriptions to each of these pages. Finally, if you have any pages with duplicate meta descriptions, revise them so that they are all different but still accurately reflect the content of each page.

Find and fix multiple H1 tags

Check your pages for more than one H1 tag. While it’s not necessarily wrong to have multiple H1s on a page, it can be confusing for users and search engines alike. If you do have more than one H1 on a page, make sure they’re all describing different parts of the page’s content.

Off-Page SEO

Off-page SEO is the process of optimizing a website for better search engine rankings. It involves improving the website’s visibility and authority through link building, social media engagement, and other activities. While the primary focus of off-page SEO is on link building, it’s important to remember that all SEO activities should be aimed at improving the user experience.

Analyze your competitor’s link profile

One of the most important aspects of off-page SEO is link building. Link building is the process of getting other websites to link back to your site. The more high quality links you have pointing to your site, the higher your site will rank in search engine results pages (SERPs).

One way to assess the quality of your competitors’ link profiles is to analyze their backlinks. A backlink is simply a link from one website to another. You can use a tool like Ahrefs or Majestic to get data on your competitor’s backlinks.

Here are some things you should look for when analyzing your competitor’s link profile:

-The number of referring domains: This is a measure of the number of unique websites that are linking to your competitor’s site. The more referring domains, the better.
-The number of backlinks: This is a measure of the total number of links pointing to your competitor’s site, regardless of whether they are from unique domains or not. The more backlinks, the better.
-The quality of referring domains: This is a measure of the overall quality of the websites that are linking to your competitor’s site. In general, links from high quality websites (such as Wikipedia or Forbes) are worth more than links from low quality websites (such as spammy directories or blogs).
-The anchor text: This is the text that is used in the link itself. For example, if a website links to your competitor’s site with the anchor text “online marketing tips”, that would be considered a very relevant link. Anchor text can be a powerful ranking signal, so it’s worth paying attention to.

Conduct a link intersect analysis

When assessing the risk of a negative SEO attack, one of the first things you should do is conduct a link intersect analysis. This involves identifying all of the links pointing to your site, and then finding out which of those links are also pointing to your competitors. If there are a significant number of links pointing to both your site and your competitor’s, then it’s possible that you’re both the target of a negative SEO attack.

Target your competitors’ broken backlinks

When a website loses a backlink, the page that linked to it loses ranking power too. This is because backlinks are a signal of trust and authority. So, if you want to give your website a boost in the SERPs, build some links on competitor’s pages that have lost their link juice.

To find these opportunities, you can use a broken backlink checker tool like ahrefs. Just enter your competitor’s URL into the tool and it will show you all the broken backlinks on their site. From there, you can reach out to the website owners and ask them to link to your site instead.

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