SEO Basics

Search Engine Optimization is the process of making a website more visible in search engine results pages. The main aim of SEO is to improve the visibility of a website so that it may attract more visitors from organic or unpaid search results.

Set up GSC and Bing Webmaster tools

Every website owner should have Google Search Console (GSC) and Bing Webmaster tools set up for their site. These tools allow you to see how often your site appears in Google and Bing search results, as well as the average position of your site in those results. They also provide data on the number of clicks your site receives from search results, the number of people who visit your site after clicking on a search result, and more.

Both GSC and Bing Webmaster tools are free to use, and they’re essential for understanding how well your site is performing in search engines. They can also help you troubleshoot any issues that you may be having with your site’s appearance in search results.

To set up GSC for your website, visit https://www.google.com/webmasters/tools/home?hl=en-US&pli=1&fg=1. To set up Bing Webmaster tools, visit https://www.bing.com/toolbox/webmaster/.

Set up Google Analytics

If you want to track your website’s traffic and performance, Google Analytics is one of the best tools out there. It’s free to use, and it provides a ton of valuable data that can help you improve your website. In this article, we’ll show you how to set up Google Analytics for your WordPress site.

Google Analytics is a service that collects and analyzes website data. It lets you see how many people are visiting your site, where they’re coming from, what they’re doing on your site, and more. You can use this information to make changes to your site that will improve your user experience and help you get more visitors.

To use Google Analytics, you need to create a Google account. If you don’t have one already, you can create one at google.com/analytics. Once you have a Google account, you can set up Google Analytics for your WordPress site in just a few minutes.

1. Go to google.com/analytics and click Sign in in the top-right corner of the page.
2. Enter your Google account email address and password, then click Sign in again.
3. On the next page, select Admin from the left sidebar menu.
4. In the Account drop-down menu at the top of the page, select the account you want to set up Analytics for (if you have multiple accounts).
5. In the Property drop-down menu, select the website you want to track (if you have multiple websites).
6. Under View Settings in the middle of the page, click + New View .
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   Install and configure an SEO plugin (wordpress)
   
   SEO orSearch Engine Optimization is the practice of optimizing a website so as to increase its rank in the search engine results pages for certain queries. The main aim of SEO is to improve the visibility of a website so that it may attract more visitors from the online space, through the organic or unpaid search results.

There are numerous benefits of practicing SEO for a website. Firstly, it can help you in improving the traffic coming to your site. Secondly, it can assist you in reaching out to a larger audience and thirdly, SEO can help you in improving the conversion rate or generating more leads/sales from your website. However, SEO requires consistent effort and strategizing so as to maintain and improve the ranking of your site on SERPs.

Keyword Research

Consider the function f(x)=x^2+5 if g(x)=7x+f(x). Use the graph of the function f to estimate the x-coordinates of the points of intersection of the graph of the function g with the graph of the function f. Justify your estimate.

Identify your competitors

The first step in any sound keyword research process is to identify your primary competitors. A competitor is any website that appears in the search results for the keywords you are targeting.

To identify your competitors, simply enter your target keywords into a search engine and take note of the websites that appear on the first page of the results. In most cases, these will be your primary competitors.

Next, visit each of your competitor websites and take note of the keywords they are targeting. You can usually find this information by looking at the title tags and Meta descriptions of each page.

Once you have a good understanding of your primary competitors, you can begin to develop a keyword list of your own.

Conduct a keyword gap analysis

A keyword gap analysis is the process of finding the differences in keyword coverage between two or more sites. This can be useful for a number of reasons, such as understanding why a competitor is outranking you, or what keywords you need to target to improve your ranking.

To conduct a keyword gap analysis, you’ll need a list of keywords that you’re targeting, as well as a list of your competitor’s URLs. You can then use a tool like semrush.com or spyfu.com to see which keywords each site is ranking for.

Once you have this data, you can compare the two lists to see where your site is missing keywords that your competitor is ranking for. You can then prioritize those keywords and start working on improving your ranking for them.

Find your main ‘money’ keywords

Your main ‘money’ keywords are the ones that are going to bring in the most traffic and conversions. To find these, you need to start with some basic keyword research.

There are a number of different methods you can use to find keywords, but one of the easiest is to start with a Seed Keyword List. This is a list of keywords that are related to your business or website.

Once you have your seed keyword list, you can use a number of different tools to find related keywords. Google AdWords Keyword Planner and semrush.com both have good keyword research tools.

Once you have a list of related keywords, you need to start narrowing it down to the ones that are most likely to convert. There are a number of factors you can look at to help you determine which keywords are most likely to convert:

-Search Volume: The number of people searching for a particular keyword. The higher the search volume, the more traffic you’re likely to get from that keyword.
-Competition: The level of competition for a particular keyword. The higher the competition, the harder it will be to rank for that keyword. You can use tools like Google AdWords Keyword Planner and semrush.com to check competition levels.
-Relevance: The relevance of a keyword is how closely it matches your products or services. The more relevant a keyword is, the more likely it is that people who search for it will be interested in what you’re offering.
-Cost-Per-Click: The cost-per-click (CPC) is how much you’ll pay for each click on an ad placed using that keyword. The CPC can range from a few cents to several dollars, depending on the competitiveness of the keyword. You can use tools like Google AdWords Keyword Planner and semrush.com to check CPC levels.”

Technical SEO

If you’re running a website, it’s important to make sure your site is optimized for search engines. That’s where technical SEO comes in. Technical SEO is the process of optimizing your website for the search engines. This includes optimizing your website’s code, structure, and content. In this article, we’ll give you a crash course in technical SEO.

Leverage “Inspect URL” feature in GSC

The “Inspect URL” feature in Google Search Console (GSC) is a powerful tool that every SEO should leverage. With this feature, you can check if your pages are being indexed by Google and, if not, troubleshoot the issues preventing them from being indexed. In this article, we’ll show you how to use the “Inspect URL” feature in GSC to your advantage.

Here’s how to use the “Inspect URL” feature in GSC:

1. Go to https://search.google.com/search-console/about
2. Click on the “Inspect any URL on your website” box under the “URL Inspection” section.
3. Enter the URL of the page you want to check in the box and click “INSPECT”.
4. GSC will then show you the status of that URL. If the URL is indexed, you will see a message saying “URL is on Google”. If it is not indexed, you will see a message saying “URL is not on Google”.
5. If the URL is not indexed, click on the “Request indexing” button to request that Google indexes that page.
6. That’s it! You’ve successfully used the “Inspect URL” feature in GSC to check if a page is being indexed by Google and, if not, request that it be indexed.
   Ensure your website is mobile-friendly
   
   The vast majority of internet users now access the web on mobile devices, so it’s essential that your website is optimised for smaller screens. If it isn’t, you could be missing out on a huge amount of traffic and potential customers.

There are a number of ways to make sure your website is mobile-friendly:

• Use responsive design: This means that your website will automatically adjust to look good on any size screen, from a small phone to a large desktop monitor.
• Use separate mobile versions of your website: If you have a separate version of your website designed specifically for mobile devices, make sure it’s well-designed and easy to use.
• Use accelerated mobile pages (AMP): AMP is a Google-backed initiative to speed up the loading time of websites on mobile devices. AMP pages are designed to load almost instantly, which can be a major advantage if you want people to stick around on your site.
  Check your site’s loading speed
  
  One of the most important technical SEO factors is site speed. Site speed is how fast your web pages load when someone visits your site. Google uses site speed as a ranking factor in search results, so it’s important to make sure your site is loading quickly.

There are a few ways to check your site’s loading speed. One is to use Google’s PageSpeed Insights tool. This tool will give you a score for each page on your site, and specific recommendations on how to improve that page’s loading speed. Another way to check your site’s loading speed is to use Pingdom’s website speed test tool. This tool will show you how long it took for each page on your site to load, and will give you specific recommendations on how to improve that page’s loading speed.

Both of these tools are free, and they’re both great ways to improve your technical SEO. If you have a slow-loading website, make sure to take advantage of these tools so you can improve your ranking in search results.

On-page and Content

In this section, we’re going to talk about on-page and content. On-page SEO is the process of optimizing your website to rank higher in the search engines. This includes optimizing your title tags, meta descriptions, header tags, and more. Content is also important for SEO. Creating high-quality, keyword rich content will help you rank higher in the search engines and drive more traffic to your site.

Fix duplicate, missing, and truncated title tags

What are title tags?

Title tags are the HTML element that specifies the title of a web page. The title is one of the most important on-page SEO factors, as it tells both users and search engines what the page is about.

While the title tag is still an important ranking factor, it’s now much less important than it used to be. In the past, Google would often give a lot of weight to the title tag, making it one of the most important on-page SEO factors. However, Google has become much better at understanding the content of a page, and as a result, the importance of the title tag has diminished.

What are some common problems with title tags?

There are three main problems that can occur with title tags: duplicate, missing, and truncated.

Duplicate: A duplicate title tag occurs when two or more pages have the same title tag. This is a problem because it can confuse both users and search engines about which page to display in the search results.
Missing: A missing title tag occurs when a page doesn’t have a title tag at all. This is a problem because it makes it more difficult for users and search engines to understand what the page is about.
Truncated: A truncated title occurs when atitle tag is too long and gets cut off in the search results. This is a problem because it can make your pages look unprofessional and can also cause users to click on other pages in the search results instead of yours.

How do I fix duplicate, missing, or truncated title tags?
Fixing duplicate, missing, or truncated title tags is relatively easy. First, you’ll need to make sure that each page on your site has a unique title tag that accurately describes the content on that page. Second, you’ll want to make sure that your titles are not too long or too short – aim for 50-60 characters if possible. Lastly, you’ll want to make sure that your titles include your target keyword phrase(s), but don’t stuff them in there – just include them naturally as part of your sentence.

Find and fix duplicate or missing meta descriptions

If you want people to click through to your website from the search results, then you need to have compelling, accurate, and unique meta descriptions. A meta description is the short paragraph of text that appears under your page title in the search results. It should explain what the page is about and entice the searcher to click through.

If you have multiple pages with the same or similar content, then you run the risk of having duplicate meta descriptions. This can happen if you have a lot of similar products or pages with very similar content. It can also happen if you use the same template for all your pages without changing the meta description.

If you don’t have a meta description for a page, or if it’s empty, then Google will sometimes pull text from the page itself to use as the description in the search results. This can be good or bad, depending on whether the text Google chooses is accurate and compelling.

Fixing duplicate or missing meta descriptions is relatively easy to do. For each page on your website, check to see if there is a unique and accurate meta description. If not, then edit themeta tag in your website’s code to include a unique and compelling description.

Find and fix multiple H1 tags

If there is more than one H1 tag on a page, it confuses both search engines and users. It’s important to have just one H1 tag per page, and to make sure that it accurately describes the page’s content.

If you find multiple H1 tags on a page:

• Identify the primary piece of content on the page, and make sure that it has an H1 tag.
• Remove any other H1 tags from the page.
  Off-Page SEO
  Off-page SEO is the practice of optimizing a website for search engines with the goal of earning higher web traffic levels and improving the visibility of the site. The main focus of off-page SEO is on link building, which is the process of getting other websites to link to your site. This can be done in a number of ways, such as by writing guest blog posts, creating infographics, and by participating in forums and online communities.
  Analyze your competitor’s link profile
  
  Looking at your competitor’s link profile is a great way to get ideas for your own link building campaigns. You can use a tool like Open Site Explorer to see who is linking to your competitor’s site.

If you see that a particular site is linking to multiple competitors, it’s probably a good target for your own link building efforts. You can also use Open Site Explorer to check out the anchor text that other sites are using when they link to your competitor.

If you see that most sites are using the same anchor text, you may want to consider using a different anchor text for your own links.

Conduct a link intersect analysis

Conduct a link intersect analysis to help you understand how your linking strategy relates to your competitors.Link intersects can be a helpful way to determine how your linking strategy relates to your competitor’s strategies. By finding where your link prospects and their link prospects intersect, you can target unique opportunities.

Target your competitors’ broken backlinks

One way to give your site a boost in the search engine rankings is to target your competitor’s broken backlinks. A broken backlink is a link to a website that no longer exists. When a website goes down, all of the links pointing to that website become broken.

You can use a tool like Ahrefs to find out which websites are linking to your competitor’s site, but their links are broken. Then, you can reach out to those websites and offer them a link to your site as a replacement.

This will not only help improve your search engine ranking, but it will also help you get more traffic from those websites that are linking to you.