SEO Basics
If you’re new to SEO, you might be wondering what it’s all about. SEO is short for search engine optimization, and it’s all about improving your website to get more traffic from the search engines. There are a lot of different factors that go into SEO, but the basics are pretty simple. In this article, we’ll cover the basics of SEO so you can get started on improving your own website.
Set up GSC and Bing Webmaster tools
If you want your website to rank in Google, you need to make sure Google can find and index your site. The best way to do this is to set up Google Search Console (GSC) and Bing Webmaster Tools.
GSC is a free service from Google that allows you to submit your website for inclusion in the Google index. You can also use GSC to check the indexation status of your website and to find out if there are any issues that are preventing your website from being indexed.
Bing Webmaster Tools is a free service from Bing that allows you to submit your website for inclusion in the Bing index. You can also use BWT to check the indexation status of your website and to find out if there are any issues that are preventing your website from being indexed.
To set up GSC, simply go to google.com/webmasters and sign in with your Google account. Once you’re signed in, you can add your website by clicking the “Add a property” button.
To set up BWT, simply go to bing.com/toolbox/webmaster and sign in with your Microsoft account. Once you’re signed in, you can add your website by clicking the “Add a site” button.
Set up Google Analytics
Before you can start tracking your SEO progress, you need to set up Google Analytics. This is a free tool offered by Google that allows you to track traffic to your website. You can use it to see how much traffic you’re getting from organic search, as well as which keywords are driving that traffic.
To set up Google Analytics, you first need to create a Google account. Once you have a Google account, you can sign up for Analytics here.
Once you’ve signed up for Analytics, you’ll be given a code to add to your website. This code will allow Analytics to track traffic to your site. You can add this code yourself, or hire a developer to do it for you.
Once the code is added to your site, it can take up to 24 hours for Analytics to start tracking your data. However, it’s best to wait at least 48 hours before checking your results, so that you can get a more accurate picture of your traffic.
Install and configure an SEO plugin (wordpress)
One of the best ways to improve your website’s SEO is to install an SEO plugin. WordPress has a number of great SEO plugins available, including Yoast SEO and All in One SEO Pack. These plugins will help you configure your website for better search engine visibility.
Once you’ve installed an SEO plugin, you’ll need to configure it for your website. The first thing you’ll need to do is provide a title and description for your website. This information will be used by search engines when they index your website.
Next, you’ll need to configure your permalinks. Permalinks are the URLs that are used to access your website’s content. By default, WordPress uses some pretty ugly permalinks (e.g., http://example.com/?p=123). However, you can easily change this by going to Settings » Permalinks and selecting one of the more readable options (e.g., http://example.com/sample-post/).
Finally, you’ll need to add some keywords to your website. Keywords are the terms that people use when they search for websites like yours. For example, if you have a blog about cats, some relevant keywords might be “cat,” “cats,” “kitten,” etc. You can add keywords by going to Posts » Categories and adding them to each category page.
By following these steps, you can dramatically improve your website’s SEO and start getting more traffic from search engines.
Keyword Research
The cost of producing one pound of green beans is two pounds of corn. This opportunity cost is important to consider when planning your crop production.
Identify your competitors
In order to identify your competitors, you need to first determine what keywords they are targeting. You can use a tool like Google AdWords Keyword Planner or Keyword Tool to find out what keywords your competitors are targeting.
Once you have a list of keywords, you can use a tool like Google Trends to see how popular these keywords are. If a competitor is targeting a keyword that is not very popular, they may be less of a threat than one who is targeting a more popular keyword.
Conduct a keyword gap analysis
A keyword gap analysis is a tool used by SEOs to determine which keywords their competitors are ranking for that they are not. This allows them to focus their efforts on optimizing for keywords that will help them close the gap and improve their rankings.
To conduct a keyword gap analysis, you will need a list of your competitor’s URLs and a list of keywords that you are targeting. You can then use a tool like SEMrush or Moz Keyword Explorer to check which keywords your competitors are ranking for.
Once you have your list of keywords, you can then compare it to your own list of keywords to see where the gaps are. You can also use this information to prioritize which keywords you should focus on first.
Find your main ‘money’ keywords
In order to make money online, you need to know what keywords to target.
There are a few different ways to find keywords. The most popular method is to use a keyword research tool like Google AdWords Keyword Planner or semrush.com.
Another way is to look at your competitor’s websites and see what keywords they are targeting.
Once you have a list of potential keywords, you need to figure out which ones are the most profitable. To do this, you need to calculate the “opportunity cost” of each keyword.
The opportunity cost is the difference in revenue between the two highest ranking pages on Google for that keyword. For example, if the #1 page on Google makes $100 per day and the #2 page makes $50 per day, then the opportunity cost of that keyword is $50 per day.
To calculate the opportunity cost for each keyword, you need a tool that can track your rankings on Google. Irecommend using Pro Rank Tracker . It’s a bit pricey ($39/month), but it’s worth it if you’re serious about making money online.
Once you have your opportunity cost data, all you have to do is choose the keywords with the highest opportunity cost and target those in your marketing efforts.
Technical SEO
hi guys In this post, we will be discussing the technical SEO benefits of autoblogging. Autoblogging can be a great way to quickly generate content for your website without having to put in a lot of effort. You can find PLR articles, spin them, and post them to your autoblog which will save you time.
Leverage “Inspect URL” feature in GSC
GSC’s “Inspect URL” feature allows you to check if a given URL is valid and can be indexed by Google. If you have a website with a lot of pages, it can be helpful to use this feature to make sure that all your pages are being indexed.
To use the “Inspect URL” feature, simply enter a URL into the search box and click “Inspect.” Google will then provide information about whether the URL can be indexed and, if so, when it was last crawled.
Ensure your website is mobile-friendly
With over 60% of all internet traffic now coming from mobile devices, it’s more important than ever to make sure your website is mobile-friendly. Not only will this help improve your search engine ranking, but it will also make it easier for mobile users to access and use your site.
There are a few different ways to make your site mobile-friendly, but one of the simplest and most effective is to use a responsive design. This means that your site will automatically adjust to fit the screen size of the device it’s being viewed on, whether that’s a phone, tablet, or desktop computer.
If you’re not sure if your site is using a responsive design, you can check by opening it up on a mobile device and seeing how it looks. If the content is easy to read and navigate, then you’re good to go. If not, then you may need to make some changes.
There are a few other things you can do to ensure your site is mobile-friendly, such as using large font sizes and buttons, and keeping the amount of content on each page to a minimum. By following these tips, you can help improve your website’s ranking in mobile search results and make it easier for mobile users to find and use your site.
Check your site’s loading speed
You can check your site’s loading speed with Google’s PageSpeed Insights tool. Just enter your URL and click “Analyze.” The tool will give you a score from 0-100 (with 100 being the best) and will provide insights on how you can improve your page’s loading speed.
On-page and Content
If you’re running a website, you want to make sure that your on-page and content are top notch. This means that your website is optimized for the search engines and that your content is high quality and informative. In this article, we’re going to talk about the importance of on-page and content.
Fix duplicate, missing, and truncated title tags
Duplicate, missing, and truncated title tags can result in search engine penalties for your website. To fix this, you’ll need to make sure that each page on your site has a unique and descriptive title tag. You can do this by using a tool like Screaming Frog to check for duplicate title tags, and then by updating each page with a unique and descriptive title tag.
Find and fix duplicate or missing meta descriptions
Duplicate or missing meta descriptions can hurt your SEO.
When you have multiple pages with the same or similar content, search engines may penalize your site for duplicate content. This can hurt your ranking and visibility in search engine results pages (SERPs).
Missing meta descriptions can also hurt your SEO. Meta descriptions are the short descriptions that appear under your page title in SERPs. They give searchers information about your page’s content.
If you don’t have a meta description, search engines will generate one for you. But they may not do a good job of it, which can hurt your click-through rate (CTR) and SEO.
To find and fix duplicate or missing meta descriptions:
- Use a crawler, like Screaming Frog, to crawl your website and find pages with duplicate or missing meta descriptions.
- For each page with a duplicate or missing meta description, either:
- Write a unique meta description for the page.
- Noindex the page to keep it from appearing in SERPs.
- Update your pages’meta descriptions and run your crawler again to make sure you’ve fixed all the issues.
Find and fix multiple H1 tags
Header tags, like H1, H2, and H3 tags are important for both search engines and visitors.
H1 heading tags are used to indicate the most important heading on a page, and subheadings (H2, H3, etc.) are used to further organize content beneath the main heading.
While it’s generally best to limit the use of H1 tags to one per page (with H2s as secondary headings), there may be instances where you need to use multiple H1s.
For example, if you have a very long blog post or article with multiple sections, you may want to use an H1 for the title of each section.
In general, though, it’s best to limit the use of H1s to one per page and use H2s for any additional headings.
Off-Page SEO
Off-page SEO (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine result pages (SERPs).
Analyze your competitor’s link profile
In order to make informed decisions about your own link building campaign, you need to spend some time analyzing your competitor’s link profile. There are a few different ways to go about this, but the easiest is to use a tool like Moz’s Open Site Explorer.
Once you’ve pulled up your competitor’s link profile, take a look at the following metrics:
-Domain Authority: This metric gives you an idea of how strong your competitor’s domain is. A higher number means that your competitor’s site is more likely to rank in search engines.
-Page Authority: This metric measures the strength of an individual page on your competitor’s site. A higher number means that the page is more likely to rank in search engines.
-Number of Links: This metric tells you how many links are pointing to your competitor’s site. A higher number usually indicates a healthier link profile.
-Anchor Text: This metric shows you what text is being used to link to your competitor’s site. You can use this information to get an idea of what keywords and phrases people are associating with your competitor’s site.
Conduct a link intersect analysis
Link intersect analysis is a process by which you can find new link building and partnership opportunities by identifying the websites that link to your competitors but not to you.
There are a few different ways to conduct a link intersect analysis, but the basic premise is the same: you compare the links pointing to your competitor’s website with the links pointing to your own, and look for opportunities where you could get a link from the same website.
One way to do this is to use a tool like BuzzSumo, which allows you to see the most popular content for any given topic. You can then use the “View Shares” function to see which websites have shared that content.
Another way to do this is to use a tool like Majestic SEO, which gives you detailed information about any given website’s backlink profile. You can then use their “Compare Links” function to compare your competitor’s backlink profile with your own.
Once you’ve conducted your link intersect analysis, you should have a list of websites that link to your competitors but not to you. From there, you can reach out to those websites and inquire about opportunities for partnership or collaboration.
Target your competitors’ broken backlinks
A broken backlink is a link to a webpage that no longer exists. When a webpage no longer exists, it returns a 404 error.
Broken backlinks are bad for SEO because:
-They make for a poor user experience
-They eat up link equity
-They can pass along link juice to other websites
-They can dilute your link profile quality
To find your competitor’s broken backlinks, you can use a tool like Ahrefs. Just enter your competitor’s URL into the site explorer and then go to the “Backlinks” report. From there, you can filter the links by “404 not found.”