If you noticed from the search terms that there is a problem with your website, the recommended next step is to conduct keyword research.
If you noticed from the search terms that there is a problem with your website, the recommended next step is to conduct keyword research. Keyword research will help you understand what keywords are being used to find your website and also help you identify any potential negative keywords that could be hurting your website’s ranking. Once you have conducted keyword research, you can then take steps to improve your website’s ranking for those keywords.
This will help you to identify your competitors and also to find your main ‘money’ keywords.
The next step after completing your competitor analysis is to start working on your keyword research. This will help you to identify your competitors and also to find your main ‘money’ keywords.
There are a few different ways to approach keyword research, but the most important thing is to start with a seed list of keywords that you think are relevant to your business. Once you have your seed list, you can then use a variety of tools to help you expand and refine it.
Some of the different tools that you can use for keyword research include:
-The Google Keyword Planner: This is a free tool that you can use to expand your seed list and get some ideas for related keywords.
-Keyword research tools like Moz Keyword Explorer: These tools will help you to not only expand your seed list but also to get some insights into how difficult it will be to rank for each keyword.
-Competitor analysis tools like SEMrush: These tools can help you to not only find new keywords but also to see how well your competitors are ranking for them.
Once you have expanded and refined your keyword list, the next step is to start working on optimizing your website for those keywords. This includes both on-page optimization (like making sure that your website’s title tags and meta descriptions are relevant to the keywords you’re targeting) and off-page optimization (like building links back to your website).
Once you have conducted the keyword research, you should then fix the duplicate, missing, and truncated title tags.
If you have duplicate title tags, you should either remove them or make them unique. If you have missing title tags, you should add them. And if you have truncated title tags, you should lengthen them.
You should also find and fix duplicate or missing meta descriptions.
If you’ve noticed from your search terms that you have duplicate or missing meta descriptions, then your next step should be to fix those. Duplicate meta descriptions happen when you have two or more pages on your site with the same description. This confuses Google because it’s not sure which page to show in the search results. To fix this, you need to either remove the duplicate descriptions or rewrite them so they’re unique.
Missing meta descriptions happen when you forget to add a description to a page or when you use the same description for multiple pages. To fix this, you need to add unique descriptions for each page.
Finally, you should find and fix multiple H1 tags.
If you noticed from the search terms that you are ranking for multiple H1 tags, then you should find and fix the issue. This can be done by using a tool like Screaming Frog, which will help you find all the instances of multiple H1 tags on your website. Once you have found them, you can either remove them or change them to H2 tags.