Google Analytics is a web analytics service offered by Google that track and reports website traffic. It is the most widely used web analytics service on the Internet. Google Analytics is free to use, and the data that it collects is anonymous and non-personal.
Set up GSC and Bing Webmaster tools
Setting up Google Search Console (GSC) and Bing Webmaster Tools (BingWT) should be a foundational element of any digital marketing program. These two tools provide website owners with valuable insights into how their site is performing in organic search results, and they are both completely free to use.
GSC provides data on how often your site appears in Google search results, what keywords are being used to find your site, and how often people are clicking through to your site from the search results page. You can also use GSC to submit sitemaps and individual URLs for indexing, and to request that Google re-crawl your site if you have made significant changes.
BingWT provides similar data to GSC, but for Bing search results. In addition, BingWT can be used to submit sitemaps and individual URLs for indexing, and to request that Bing re-crawl your site if you have made significant changes.
Both GSC and BingWT should be used as part of an ongoing effort to monitor and improve organic search performance. If you have not already done so, we recommend that you set up both tools now.
Set up Google Analytics
There are many different ways to set up Google Analytics. You can use the Google Analytics setup wizard, or you can manually add the tracking code to your website.
If you use the Google Analytics setup wizard, you’ll be asked to provide your website’s URL, name, and time zone. You’ll also be asked to choose between two tracking methods: Universal Analytics or Google Analytics 4. Universal Analytics is the newer tracking method, and it offers more features than Google Analytics 4. However, both tracking methods will work for most websites.
Once you’ve chosen a tracking method, you’ll be asked to create a new property in your Google Analytics account. A property is a collection of website data that’s associated with a specific Tracking ID. You’ll need to provide a name and website URL for your property, and you can optionally provide an industry category and time zone.
After you’ve created your property, you’ll be given a Tracking ID. This is a unique code that identifies your website in Google Analytics. You’ll need to add this Tracking ID to your website so that Google Analytics can collect data about your website traffic.
In order to find the right keywords for your website, it is important to understand what mediums are available in Google Analytics. The four main mediums are: organic, paid, social, and referral. Each one has its own benefits and drawbacks, so it is important to understand all four before choosing the right keywords for your website.
Identify your competitors
In order to accurately assess your keyword research results, you need to first identify your main competitors. These are the companies or websites that are fighting for the same keywords that you are. In order to find out who these people are, start by doing a simple Google search of your main keywords. The results that come up on the first page of Google are typically your main competitors. If you don’t see any familiar companies, try broadening your keyword search until you find some results that look promising.
Once you have a list of potential competitors, take some time to visit their websites and see what they are doing with their keywords. This will give you a good idea of what keywords they are targeting and how difficult it will be to compete against them. If you find that they are not using any keywords that you are targeting, then you may have an opportunity to get ahead of them in the search engine rankings.
Conduct a keyword gap analysis
A keyword gap analysis is the process of identifying which keywords your competitors are ranking for that you are not. This is important because it allows you to invest in the keywords that will allow you to close the gap and expand your reach.
There are a few different ways to conduct a keyword gap analysis. The first is to use a tool like SEMrush or Moz Keyword Explorer. These tools allow you to enter a competitor’s URL and see which keywords they are ranking for.
Another way to conduct a keyword gap analysis is to manually examine your competitor’s website and look at their titles, metatags, and content to see which keywords they are targeting.
Once you have identified the keywords that your competitors are ranking for that you are not, it’s important to invest in those keywords so that you can close the gap and expand your reach. This can be done through SEO, PPC, or other marketing initiatives.
Find your main ‘money’ keywords
Google Analytics is a tool that provides web traffic data and statistics for your website. You can use this data to improve your website’s performance and increase your visibility in search engines.
To find your main ‘money’ keywords, start by creating a list of potential keywords that are relevant to your business. Then, use the Google Analytics Keyword Planner tool to find the average monthly search volume for each keyword. Finally, evaluate the competition for each keyword to determine which ones are most likely to result in sales.
Once you’ve identified your main ‘money’ keywords, you can use them to improve your website’s content,Meta tags, and titles. You can also use them to create targeted ads and pay-per-click campaigns. By doing so, you’ll be able to attract more visitors to your website who are interested in what you have to offer.
Technical SEO refers to the aspects of your website that make it easier for search engines to crawl, index, and understand your content. Some common examples of technical SEO include things like site architecture, file naming conventions, and redirects. In this article, we’ll give you an overview of technical SEO and some tips for optimizing your website.
Leverage “Inspect URL” feature in GSC
If you have access to Google Search Console, you can use the “Inspect URL” feature to get detailed information about the URLs on your website that are being indexed by Google. This information can be helpful in troubleshooting issues with your website’s SEO.
To use this feature, simply enter a URL into the search bar in GSC and click “Inspect.” Google will then provide information about that URL, including whether or not it is being indexed, any crawling or indexing errors that have been detected, and whether or not the URL is set to “noindex.”
This information can be helpful in identifying whether there are any issue with your website that could be impacting its ability to rank in Google search results. If you see that a particular URL is not being indexed, for example, you can take steps to fix the issue and submit the URL for re-indexing.
The “Inspect URL” feature is just one of many tools that are available in GSC. If you’re not already using GSC to manage your website’s SEO, we recommend that you create an account and start taking advantage of all it has to offer.
Ensure your website is mobile-friendly
Today, it’s essential that your website is mobile-friendly. More than 60% of all internet traffic now comes from mobile devices, and that number is only going to increase.
If your website isn’t optimized for mobile, you’re missing out on a huge opportunity to reach and engage your audience. Not to mention, mobile-friendliness is now a ranking factor for Google search, so it’s essential for SEO purposes as well.
Here are a few things you can do to make sure your website is mobile-friendly:
- Use responsive design: This means your website will automatically adjust to fit whatever screen size it’s being viewed on.
- Use large, easy-to-read fonts: Make sure your text is large enough to be easily seen on a small screen.
- Use plenty of white space: This will help make your content easier to read and digest.
- Avoid Flash: Flash doesn’t work on most mobile devices, so avoid using it if possible.
Check your site’s loading speed
Site speed is one of the many factors that Google takes into account when ranking websites. In general, faster sites tend to rank higher than slower ones. There are a few different ways to check your site’s loading speed, but we recommend using Google’s own PageSpeed Insights tool.
On-page and Content
Google Analytics offers webmasters a host of different types of data to help them track their website’s progress and performance. One of the most important types of data that webmasters can track is on-page and content data. This data helps webmasters understand how their website’s content is being used and how effective it is.
Fix duplicate, missing, and truncated title tags
The tag is one of the most important elements on your page, yet it’s often one of the most overlooked. A title tag tells both users and search engines what the subject of a particular page is. The title tag should be placed within the <head> element of the HTML code for a page, and should describe the content found on that page.</p> <p>Unfortunately, many title tags are either missing, duplicate, or truncated. These problems can result in decreased traffic from both users and search engines.</p> <p>If your title tags are missing:</p> <p>The first step is to make sure that every page on your site has a unique <title> tag. If you have a large website, you may want to consider using a tool like Screaming Frog to help you identify pages that are missing <title> tags.</p> <p>Once you’ve identified which pages are missing <title> tags, you’ll need to add them. The best way to do this is to add a unique and descriptive <title> tag to each page. Make sure that your <title> tags are no longer than 60 characters, as anything over this limit will be truncated by Google.</p> <p>If your title tags are duplicate:</p> <p>Duplicate <title> tags can occur when multiple pages on your site have the same content. This isn’t necessarily a bad thing, but it can be confusing for users and search engines alike. If you have duplicate <title> tags on your site, you’ll need to choose one primary version and canonicalize all other pages to it.</p> <p>If your title tags are truncated:</p> <p>Truncated <title> tags can occur when your titles are too long or when you’re using incorrect syntax. To avoid truncation, make sure that your <title> tags are no longer than 60 characters and that they use proper syntax (e.g., “this is a title” instead of “thisisatitle”).</p><br /><h3>Find and fix duplicate or missing meta descriptions</h3><br /><p><br /> When it comes to on-page and content, one of the most important elements is the meta description. The meta description is the short paragraph that appears under your title in the search engine results pages (SERPs). It’s meant to give searchers a snapshot of what your page is about so they can decide whether to click through to your site.</p> <p>If you have duplicate or missing meta descriptions, it can hurt your click-through rate (CTR) and organic traffic. In this article, we’ll show you how to find and fix duplicate or missing meta descriptions in WordPress.</p> <p>What is a Meta Description?<br /> A meta description is a short paragraph of text that summarizes a page’s content. It’s typically used by search engines on the SERP to give users a snapshot of what the page is about.</p> <p>Meta descriptions are not a ranking factor for Google, but they can influence your CTR. A higher CTR can lead to more organic traffic because it increases the chances that people will click through to your website from the SERP.</p> <p>How to Find Duplicate or Missing Meta Descriptions in WordPress<br /> To find duplicate or missing meta descriptions, we recommend that you use the Yoast SEO plugin. Yoast SEO is a popular SEO plugin that helps you optimize your website for the search engines. It’s free and available for WordPress websites.</p> <p>Once you install and activate Yoast SEO, you need to go to SEO → Search Appearance → Content Types from your WordPress dashboard. This will bring up all the post types on your website where you can add a meta description.</p> <p></p><br /><h3>Find and fix multiple H1 tags</h3><br /><p></p> <p>If you have more than one H1 tag on your page, Google Analytics will only track the first one. This can cause issues with your data, especially if your H1 tags are not placed prominently on the page.</p> <p>To fix this, simply remove any extra H1 tags from your code. If you’re not sure which tags to remove, you can use the “View Page Source” option in your browser to check.</p><br /><h2>Off-Page SEO</h2><br /><p> Google Analytics is a great tool that allows you to track your website’s traffic and see where it’s coming from. You can also use Google Analytics to track your off-page SEO efforts, such as link building and social media. This can be a great way to see which mediums are bringing you the most traffic and which ones you need to focus on more.</p><br /><h3>Analyze your competitor’s link profile</h3><br /><p><br /> Google Analytics has a plethora ofmediums that can be used to analyze your website’s traffic. While some are more useful than others, most people find that the best way to analyze their website’s traffic is through the use of Google Analytics’ Referral Traffic report.</p> <p>This report can be found under Acquisition > All Traffic > Referrals. Once you’re there, you’ll see a list of all the websites that have linked to your website. You can then click on each website to see how much traffic they’ve sent you.</p> <p>One of the most important things to look for when analyzing your competitor’s link profile is the quality of their links. If a competitor has a lot of low-quality links, it’s likely that their rankings will suffer as a result. On the other hand, if a competitor has a lot of high-quality links, it’s likely that their rankings will benefit as a result.</p> <p>To determine the quality of a link, you’ll want to look at things like the PageRank of the linking page, the relevancy of the linking page, and whether or not the link isfollowed or nofollowed. A followed link from a high-quality, relevant page is going to be much more valuable than a nofollowed link from a low-quality, irrelevant page.</p> <p>If you want to get an idea of which links are most valuable to your competitors, you can use ahrefs’ Site Explorer tool. Just enter your competitor’s domain into Site Explorer and then click on the “Referring Domains” tab. From there, you’ll be able to see all the websites that are linking to your competitor’s website.</p><br /><h3>Conduct a link intersect analysis</h3><br /><p><br /> Link intersect analysis is a process by which you analyze your backlink profile to find any link opportunities that you may have missed.</p> <p>The first step is to export your link data from Google Analytics. You can do this by going to Acquisition > All Traffic > Source/Medium and then clicking on the Export button at the top of the page.</p> <p>Next, you need to create a spreadsheet with three columns: source, target, and links. In the source column, you will list all of the websites that are linking to your site. In the target column, you will list all of the websites that you would like to be linked to. And in the links column, you will list all of the websites that are linking to both your site and the target website.</p> <p>Now it’s time to start conducting some outreach. First, reach out to the website owners who are linking to your site but not the target website and let them know about the opportunity. Second, reach out to the website owners who are linking to the target website but not your site and let them know about your site. Finally, reach out to the website owners who are linking to both your site and the target website and let them know about both opportunities.</p> <p>By conducting a link intersect analysis, you can quickly find link opportunities that you may have otherwise missed.</p><br /><h3>Target your competitors’ broken backlinks</h3><br /><p></p> <p>Off-page SEO is the process of optimizing a website’s presence on the internet beyond its own site. This can be done through link building, social media engagement, and other activities that create brand awareness and backlinks. </p> <p>One of the most effective ways to improve your off-page SEO is to target your competitors’ broken backlinks. This means finding links that are linking to your competitor’s website, but are no longer working. You can then contact the site owner and ask them to link to your site instead. This is a great way to get high-quality backlinks from websites that are already relevant to your niche.</p></p>