What are ad extensions?
Ad extensions are additional pieces of information that you can add to your ad, such as a phone number, product price, or address. Ad extensions can help your ad stand out from the crowd and give potential customers more information about your business.
One common misconception about ad extensions is that they will automatically be added to your ad. This is not true! You will need to set up your ad extension, and then add it to your ad manually.
Another myth about ad extensions is that they will automatically show up on every search engine. This also is not the case! You will need to submit your ad extension to each search engine that you want it to appear on.
And finally, some people believe that ad extensions are only available for certain types of ads. However, this is not accurate either! Ad extensions are available for all types of ads, including text ads, image ads, and video ads.
Types of ad extensions
Ad extensions are a great way to add additional information to your ad, and they can help improve your click-through rate. However, not all ad extensions are created equal. Some ad extensions are more effective than others, and some may not be available to all advertisers. In this article, we’ll take a look at the different types of ad extensions and their benefits.
Sitelink Extensions
Sitelink Extensions are additional links that you can add to your ad, giving people more options to choose from when they click on your ad. People can use sitelinks to go directly to the pages they’re interested in on your site, without having to click through to your landing page first.
There are several different types of sitelink extensions, including:
Location Extensions: These let you add your business’s address and phone number to your ad, so people can get in touch with you easily.
Call Extensions: These let people call your business directly from your ad, making it even easier for them to get in touch.
App Extensions: These let people download your app directly from your ad. This is a great way to promote an app if you have one.
So which statement about ad extensions isn’t true? The answer is that not all ad extensions are available for all ads. Some ad extensions are only available for certain types of ads, or in certain countries. So be sure to check which ad extensions are available for your ads before you create them!
Callout Extensions
Callout Extensions
An ad extension that allows advertisers to add additional text to their ads, providing more information about their business.
- Allows advertisers to add additional text to their ads
- More information about the business can be provided
- May increase click-through rate
Call Extensions
One of the most useful and commonly used ad extensions is the call extension, which allows potential customers to call your business directly from your ad with just one click. This can be a great way to increase your conversion rate, since it makes it easier for interested customers to get in touch with you.
Call extensions can be set up so that potential customers can call you during business hours, or you can choose to have them call you 24/7. You can also specify a different phone number for mobile devices so that potential customers on the go can reach you easily.
Location Extensions
Location Extensions
With location extensions, your ads can show your business address, phone number, and a map marker—making it easy for customers to find you. Customers can even call you directly from your ad.
Sitelink Extensions
Take customers to specific pages on your website with sitelink extensions. You can choose what page you want customers to land on when they click your ad, and you can even add additional links to other pages on your site.
Callout Extensions
Tell customers more about your business with callout extensions. With these short snippets of text, you can highlight free shipping offers, special services, or anything else that makes your business stand out.
Product Extensions
With product extensions, you can showcase specific products or services right in your ad. Customers will be able to see product images, titles, and prices—making it easier for them to find what they’re looking for.
Review Extensions
Review Extensions are a type of ad extension that can be used to show consumers third-party reviews of your product or service within your ad text. This can be an effective way to build trust with potential customers and improve your click-through rate. Review Extensions are available to all advertisers in all countries.
Which statement about ad extensions isnt true?
Ad extensions are a great way to improve your click-through rate and ROI. Ad extensions are available to all advertisers, regardless of their ad spend. Ad extensions do not improve your Quality Score.
Ad extensions are only available on certain types of ads
Ad extensions are available on all types of ads, including text, image, video, and Shopping ads.
Ad extensions are not available on all devices
Ad extensions are available on all devices.
Ad extensions do not affect ad quality score
Ad extensions are special features that you can add to your ad that provide additional information about your business, such as your phone number, address, or links to specific pages on your website. Ad extensions are available for both text and image ads, and can be a valuable way to improve your ad’s performance by giving potential customers more information about your business.
Ad extensions do affect ad quality score, in that a higher quality score will result in a lower cost-per-click (CPC) and a higher position for your ad on the search engine results page (SERP).